50+ Google Ads (Google AdWords) Practices Quizzes & Mocks

Q.1 Google AdWords shows ads when the user types terms similar to

The text on the ad.

The placement of the ad.

The text in the website.

The keywords used.

Q.2 If you want to increase traffic to the site, which metric would you focus on?

Click-Through-Rate. (CTR)

Conversion Rate.

Impressions.

Converted Clicks.

Q.3 Ad Campaign can be further categorized into

Sub-campaigns.

Ad categories.

Ad groups.

Target groups.

Q.4 The term used to used to measure how much you made from ads compared to what you spent

CPC

ROI

CPM

CTR

Q.5 The first thing to do before creating advertising campaign is

Plan your budget.

Study the competitorâ€™s ads.

Plan your advertising goals.

All of these.

Q.6 You can only add comments to Campaigns & Ad Groups in editor.

True.

False.

Q.7 AdWords is organised in which three layers

Ad groups, keywords, campaigns.

Account, campaign, ad group.

Campaign, keyword, placement

None of these.

Q.8 Mobile ads appear on devices with WAP browser.

True.

False.

Q.9 Formula for ROI

(Your AdWords Revenue â€“ Your Costs)

[ (Your Costs)/(Your AdWords Revenue â€“Your Costs) ]*100

[(Your AdWords Revenue â€“ Your Costs)/(Your Costs) ]*100

None of the above.

Q.10 AdWords Application Programming Interface helps you to

Interact with Google team.

Learn application coding.

Develop additional tools which can help you manage AdWords better.

Learn to manage AdWords campaign.

Q.11 The character limit of first line description for an ad is

25.

30.

35.

40.

Q.12 What is Ad Rank?

The ranking of ad in the campaign.

The ranking of ad on SERP.

The ranking of keywords used for the ad.

The ranking of the campaign.

Q.13 Google Quality Score is

Score given to the design of the ad.

Score given to the keyword used for the ad.

Score given for the content used in the ad.

Score given to the ad on how relevant and beneficial it is to users.

Q.14 The AdWords setting that canâ€™t be changed after creating an account

Currency.

Time zone.

Both A and B.

Only A.

Q.15 Click tag is

To allow user to click on the ad.

To count the number of clicks from different sources.

To count the number of clicks from Google only.

To count the number of clicks from social media.

Q.16 Which is 'not' a keyword match type?

Board Match

Broad Match Modifier

Keyword Planner

Phase Match

Q.17 If you as an Advertiser want to determine your own performance in relation to other advertisers who are competing in the same ad auctions. Which report will you use?

Analyze Report

Auction Demographics

Auction Insights

Keyword Planner

Q.18 which kind of elements are bread crumbs ?

informational

validation

verification

navigational

Q.19 What Is Meant By Price Extensions?

To display prices of relevant products

To display prices of new products

To display prices of upcoming products

None of the above

Q.20 Which Of The Following Search Engines Patented The Concept Of "TrustRank" As A Methodology For Ranking Web Sites & Pages?

Google

Yahoo

Bing

Yandex

Q.21 Your goal is to increase your number of app downloads. Which campaign type should you use?

Mobile app extensions

Ads in mobile apps

Custom deep linking

Mobile app installs

Q.22 What are the three layers in which AdWords is organized?

campaign, Ad-groups, Keywords

Adgroups, keywords, Placements

Account, Campaign, adgroups

None of these

Q.23 To run image ads in Adwords, the campaign in which the ads are contained must be opted into the:

Geographic Targeting

Google Display Network

CPA

Google Search Network

Q.24 Ads are shown and positioned on a page based on?

Daily Budget

CPM

CPC

Ad Rank

Q.25 What type of Ad Copy youâ€™d prefer for an E-Commerce PPC Campaign?

Website Traffic

Brand Awareness

Product Listing Ads (PLA)

Lead Ads