Google algorithm is a set of commands written for the purpose of feeding back with search results relevant to the queries made
Google’s algorithm does the work for you by searching out Web pages that contain the keywords you used to search, then assigning a rank to each page based on several factors, including how many times the keywords appear on the page, quality of the page etc.
Google uses numerous other criteria that change periodically to deliver more relevant results.
A Google Penalty is the negative effect on a website’s search rankings based on the updates to Google’s search algorithms and/or manual review. It can be an unfortunate malfunction of an algorithm update or an intentional penalization for various black-hat SEO techniques.
Google Panda was a change to Google’s search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of “low-quality sites” or “thin sites”, and return higher-quality sites near the top of the search results. Google Panda was created to target sites that publish low quality content and penalize them if possible.
Hummingbird was an overhaul of Google’s search algorithm, released in 2013. It strives to move beyond just keywords and understand a searcher’s intent.
Google launched the Penguin Update in April 2012 to better identify and regulate websites that were considered spammy or overly-optimized.
The Penguin targeted sites that manifested keyword stuffing as well as those that practiced black-hat SEO. On the other hand, this algorithm rewarded the sites that used white-hat SEO and that were of high quality in a generic sense.
Google Hummingbird is a search algorithm used by Google from August 30, 2013. It was designed to embody the special characteristics of speed and precision.
One of the significant advantages of Hummingbird is that Google was able to refresh not just their index but their search engine as well. However, they also retained important elements such as the search algorithms they previously created.
Mobilegeddon is a name given by webmasters and web-developers to Google’s algorithm update of April 21, 2015.
The main effect of this update is to give priority to the web sites that display well on smartphones and other mobile devices.
Individual pages can be tested for “mobile-friendliness†using the Mobile-Friendly Test tool by Google.
HTTPS (Hypertext Transfer Protocol Secure) is the protocol for secure communication on the World Wide Web. It prevents eavesdroppers from seeing information that visitors send or receive over the Internet.
Here is an example of HTTPS domain:
HTTPS/SSL is important for SEO.
Why?
Because, Google is giving secure sites a ranking boost (slight).
Google Pigeon is the code name given to one of Google’s local search algorithm updates released on July 24, 2014.
It aimed to increase the ranking of local listing in a search which also affects the search results shown in Google Maps along with the regular Google search results.
Panda is to improve the search in Google. The latest version has focused on quality content, proper design, proper speed, proper use of images and many more.
