Google Analytics

It is a Google free web service which tracks the traffic of a website.

It gives a report of how the customer interacts with your website, how many people visit your site, how much time they spend, if they found the website from a search engine or another platform.

It's a tracking code which is installed in a header part of the website and then it starts tracking a website.

The amount of time duration user interacts with a website.

It is a total number of visitors visits on a website.

It's total number page loaded on a website for specific tie period.

It calculates the average number of pages per visitor.

The average time spends on a website by each user.

It shows the number of user view one page and left.

The specific page of your website which is your exit page or the page that the viewer last viewed before leaving the site is called exit rate. Whereas bounce rate is a percentage of one page of visit.

If users open a website and visits 5 pages of a website, then it counts first page as a unique page and other pages as a page view. Whereas when a visitor visits your website for the first time then it's known as a unique visitor.

If you visit the site twice and delete the cookie after the first visit, your second visit counted as a new visit.

When Google analytics detect a significant change in traffic pattern on your site. The alert which is manually created by us is called Custom alert. 

It shows the visitor present at a moment from a which location, at which place, for what time.

It tracks the traffic source such as organic search, Direct search, Referral, social platform.

The bounce rate will be between 40-50%.

It shows the interaction of users with a website.

It is a loading time of a website.

Whenever a user comes to your website and performs an action which has been set as a goal by you is a conversion.

It helps you to measure how your website achieve its target.

 Event tracking involves includes the Google Analytics code customization and is utilized to track a specific occasion/action on a site like a , document download or some other change.

Category : This is the generic name of the group of objects you want to track. Action: Actions are always paired to a specific category and can speak to a more specific type of user interaction. Label: Attributing labels to events is optional, but recommended.Labels add another dimension with which to present the event data.

For all pageviews to the page, Exit Rate is the percentage that were the last in the session. Which means we can analyse the % of users who left the site from particular page.