The Google Ad extentions are mentioned as following:
Sitelinks
Call Extensions
Location Extensions
Social Annotations
Seller ratings
Mobile app extensions
Offer ads
Communication Ad
Review extension
Image and drop down navigation Ad extension
The formula to find CTR is as follows- (Total clicks / Total impressions) X 100.
Yes, CTR does help in improving quality score.
The most important factor in determining ad position is Cost per Click or CPC. Whereas, CTR or Click Through Rate comes second.
It’s the ratio of sales/spend.
E.g.- An INR 50,000 in sales for INR 10,000 budget has 5:1 ROAS.
The broad match modifier lets us create keywords that have more reach as compared to the phrase match. Incorporating modified broad match keywords to one’s campaign can make it easier for them in getting more clicks and conversion at a minimal ROI.
You implement the modifier by putting a plus symbol (+) directly in front of one or more words in a broad match keyword. The words to which a + is added must be there in the user search query to trigger your ads.
1024 characters is the maximum length of a destination URL.
Relevance to ad text and keywords in adgroup, original content, page load times, user friendliness, ease of navigation, conformation to site policies, transparency like contact information and privacy policy etc affects the landing page quality.
Managed placements basically lets you choose the location of your ads whereas automatic ads doesn’t give that option. So you can manage your managed ads on location network.
If in case your ads gets disapproved, you’ll get a notification in regard to it along with an email. Once you know why have your ads been disapproved then you can work on editing you ad and fix the problem there and then. Sometimes, you need to make changes in your ad text and in other cases we may need to edit both which means ad along with website.
Google AdWords generally only blocks the use of trademarked terms in the ad copy but does not prevent advertising on trademark keyword terms themselves. Also, headlines should contain a maximum of 25 characters at max.
