Trademark infringement is an issue in PPC industry and leads to inevitable consequences. This question tests the candidate’s knowledge on Google trademark infringement policy as well as the best practices for bidding on a competitor’s keywords. You have to reflect your conflict resolution skills.
To fulfill advertisers’ need to analyze their campaigns, Google introduced Google Attribution. It incorporates most advanced machine learning that lets marketers measure the impact of their marketing campaigns across different devices and marketing channels.
Google Attribution 360 is updated version of Google Attribution. It integrates Google Analytics, DoubleClick Bid Manager, DoubleClick Campaign Manager, and DoubleClick Search to let you receive all your marketing event data within 48 hours.
Key Differences between Google Attribution & Google Attribution 360 are-
Google Attribution is Free and it offers Data Collection, Expanded Data Collection, 1P Bidding Integration, and Standard Reports.
Google Attribution 360 is paid and it offers Data Collection, Expanded Data Collection, 1P bidding integration, and standard reports along with Digital Optimizer, 3P Cost Data & Custom Data Upload, Custom Configuration & Custom Dimensions, Advanced Reports, 3P bidding integration, Data Export, and Reprocessing.