Early mornings and weekends … but also says those days/times are also the most likely to get you unsubscribes and bounces.
There are many right answers to this question. If you're looking for a fairly safe bet, try Wednesday afternoons around 2 p.m. But every person, recipient and email list is different. Try different days and times and find what works best for your audience.
You have only 3-4 seconds before someone decides whether or not they are going to open your email, so it's important to make an impact.. Best practices for subject lines are debatable, especially when trying to compare different industries and topics. However, there are some ballpark best practices for subject lines that you can feel confident about following.
Fifty characters is generally a good, safe rule of thumb to follow. However, people have seen great success with subject lines over 70 characters and less than 49, so feel free to experiment. Other tactics that work well in subject lines include asking questions, numbered lists and personalization.
The best email subject lines tend to be specific, short and compelling. Set expectations up front and let the email content do the rest.
As I mentioned above, it's good to email people you personally know. However, some email lists might include people from bought lists or lead gen services (which you should generally avoid). We don't recommend buying lists because there are laws in place to protect people from receiving certain types of unsolicited communications.
If you're not writing something that your audience cares about, you won't get their attention, even if you do land the email in their inbox. The emails should be directly tied to the subject line and written in a short, consistent way that makes it quickly readable and easily digested.
Email marketing is only as successful as the email list.A large email list doesn't automatically equal success, though so make sure that you're growing your list with the right people. If they're not actively engaged with you (or interested in what you have to say), your email marketing efforts will be for naught.
Email marketing is a way of reaching many people at once in order to encourage them to do business with you. However, it's important that email marketers keep their end goals in mind (sales, conversions, web traffic, etc.), and execute their strategy in a way that leads their subscribers to willingly complete a desired action.
This approach builds audience trust through emails that are valuable and entertaining for the reader, thus increasing the sender's credibility and getting that sender closer to their desired goal.
There are many variables that affect the success or failure of your email marketing program. While it's nice to understand some of the industry standards and best practices for email marketing, the most important takeaway is that everyone's stats will be different as a result of these variables.
• Check if your domain name has been blacklisted.
• If you are using html, then html should be well coded.
• Avoid using spam filtering words, punctuation or capital letters message in your content/subject.
• Spam filters look to see how many messages you are sending at a time.
• Encourage your receiver to add you as friend or contact.
• Keep the length of your subject under 45 characters.
• Don’t use lots of colored fonts.
• Only use one exclamation point at a time!
• Avoid using the phrases "to unsubscribe" and "to be removed" in your message body.
• If you want to deliver an important message to multiple groups better use the ‘BCC’ function.
Most, if not all, email providers’ spam filters penalize your domain or IP with a higher spam score (meaning there’s a higher possibility of your emails going to junk folder) if they see that you are sending emails to bad email accounts. A bad email account is an address that doesn’t exist, has been disabled or has a full inbox.
Email marketing is itself a powerful tool, but using landing pages can be added advantage. These are the pages which you put on your website through which customers can link to from your email. Landing pages are an extensively detailed image of your email campaign with more info, more images and even a purchase option, to attract recipients in buying what you're selling.
Landing page is a detailed page with multiple links. It performs below roles
• It will add extra explanation beyond your email copy.
• It will showcase your products.
• It will give your recipients tip lists.
• It will draw the recipients to your Website.
• It will track the campaign traffic towards the landing page.
• It will analyze the success of a campaign.