An opt-in policy needs a potential customer to self-select the services which they wish to subscribe to and how any information they provide may be used. It is also referred as permission-based marketing. As discussed in the previous chapter, there are proper ways to gather email addresses using a CTA. Cash rewards, coupons, and convenience attract many consumers, but often these benefits come at the cost of an undisclosed contract for use of personal information. Individuals can choose sharing their data, but they should be afforded transparency over how their data will be used and with whom it will be shared.
Opt-in email marketing is the process of inviting website visitors to sign up for your email list, often using a lead magnet or other incentive to convince them. ... When a prospects opts in to your email list, he or she gives you permission to send marketing emails.