Digital marketing is the term that refers to advertising on the digital channels and devices. It is an essential form of marketing today as the number of Internet users is increasing exponentially on a daily basis. All the businesses whether old or new leverage the digital platforms like social media channels, emails, smartphones to reach their prospective customers. Marketing is all about connecting with your customer at the right time, and right place and a large fraction of them are available on the Internet. The most common types of digital marketing examples are: 1. SEO: The most sought term amongst the digital marketers is SEO, i.e., search engine optimization which helps to improve the ranking of a website on the search engines. 2. Content marketing: The process of creating and promoting content to generate brand awareness, traffic, lead generation, and customers. Examples: Blogposts, infographics, ebooks, and whitepaper. 3. Social media marketing: It involves promoting the brand through the available social media channels to drive traffic to the website, target more customers and generate leads. 4. E-mail marketing: The use of the email platform to inform the potential customers about the latest updates about a product, new discount offers, and events and direct customers to the business website. It may include blog subscriptions, follow-up emails, customer welcome emails, and newsletters. Digital marketing is an essential form of marketing because unlike the offline marketing techniques it provides you with numbers in real-time to see how your marketing efforts are faring in the market.