We need Web Analytics to assess the success rate of a website and its associated business. Using Web Analytics, we can:
1. Assess web content problems so that they can be rectified
2. Have a clear perspective of website trends
3. Monitor web traffic and user flow
4. Demonstrate goals acquisition
5. Figure out potential keywords
6. Identify segments for improvement
7. Find out referring sources
The primary objective of carrying out Web Analytics is to optimize the website in order to provide better user experience. Take a look at the following illustration. It depicts the process of web analytics.
1. Set the business goals.
2. To track the goal achievement, set the Key Performance Indicators (KPI).
3. Collect correct and suitable data.
4. To extract insights, Analyze data.
5. Based on assumptions learned from the data analysis, Test alternatives.
6. Based on either data analysis or website testing, Implement insights.