Search engines form the crux of digital marketing as it is the medium that connects users to the businesses. Although, Google is the most popular search engine today there are several other options to look for when you are planning out your digital marketing strategy.
• Bing: The second favorite search engine is Bing that is powered by Microsoft and lags behind Google by 66.7%.
• Yahoo: The third on our list is Yahoo that was once the leader in this industry. But as of now, it holds the 4th place in search.
• AOL: It includes many popular websites like huffingpost.com, endgadget.com, and techcrunch.com.
• Ask.com: This search engine is in the question-answer format where other users answer the listed questions.