New customers are more likely to try your business if their friends already use it. Facebook lets you leverage word-of-mouth to promote your product or service. Keep in mind that when a fan interacts with your Page, their friends will see the activity in their news feed.
You can foster more interaction in a variety of ways. Set up polls and ask questions on your Facebook Page that fans can’t resist responding to. Encourage customers to “check in†to your business on Facebook when they visit by offering a small discount for anyone who does. Checking in is a feature that allows users to notify their friends of where they are. You can also create special events and limited-time promotions and invite your followers, who can invite their friends in turn