Content marketing is the strategic development of content that focuses on creating and distributing valuable information to customers. The content is generated such that it not only attract the customer but at the same time retain them. It further focuses on prompting the customer to take the desirable, profitable action.
The idea behind content marketing is that you are not just pitching your product for sales instead you are providing customers with relevant information and how your product can help them to solve their related issues.
Reasons for content marketing:
1.) Increase sales
2.) Cost savings
3.) Long lasting customers.