All the social media channels provide businesses with their own set of analytics tools that help you to visualize the performance of your ad campaigns and social media posts.
Twitter:
You can access the Twitter analytics dashboard through this link https://analytics.twitter.com/about where you can login with your account name and password. Here you will get an overview about several metrics such as total tweets(depending on the time frame you select), total followers gained, retweets, profile visits, engagement rates, link clicks, favourites and several graphs depicting other comparison details.
Facebook:
Facebook also offers its own insights chart that can help you to create and improvise your ad campaigns. You can use this information to find the best time to make your social media posts and its content for a better conversion rate. It provides information like post reach, engagement, comments, likes and also the sources from where you got those likes from that may be your stories, or sponsored ads or any other.