Similar to website analysis, there are tools available for social media analysis. Social media analysis is essential for every brand that maintains a social media account and hopes to benefit from it. It helps you identify what social media metric is working out in your favour, what you can do better and where you stand vis-a-vis the competition.
Some of the tools are - Fanpage Karma, LikeAlyzer, Klear, Twitonomy are some of the tools to analyze the social media accounts. Apart from these tools, there are multiple tools available online for analysis.