Advertising on social media is common, but there are several types of advertisements that cater to varying needs of brand promotions.
Here are a few popular types of ads specifically for Instagram, Facebook and Twitter
1.) Collection ads: These ads are specifically made for mobile devices. A collection ad usually consists of a video or an image and related product images. The objective of such ads is to present users with your ads but in a limit but at the same time drive interested customers to your website.
2.) Carousel ads: A happy medium between image ads and the collection ad is carousel ads. These ads are relevant because they help with the desktop placement. These ads offer a great experience not just on mobile but also on the desktop. People can swipe several images(up to 10 images) one after other and land on different landing pages.
3.) Messenger ads: These ads are available on the face of your messenger screen. It helps your users to connect with your brand on messenger.
4.) Twitter ad campaigns: When you start twitter ad campaign you define your business objective that ensures your ads align with your business goals.