1.) Start with your audience: You need to determine what kind of audience you are catering to and what do they expect from you. Once you have identified your marketing persona, you can proceed on with the next step.
2.) Ideate: Once you have determined who your audience are now the next thing is finding ideas. Ideas will revolve around three things content, company news, and new updates. Depending upon what your audience expectations you can focus on any one of those categories or create a round-up of all of them.
3.) Information layout: Once you have decided the category you want to include start by collecting related information. Find a heading that instantly catches the user’s attention. Divide the information such that it can be put into different paragraphs. Keep the voice of the content consistent to not confuse the audience.
4.) Add a CTA: End your content with a CTA button that can redirect the audience to your website or your intended page.