With so many social media platforms out there to find the one that suits you best should be selected by answering the few questions around social media and your expectations from it:
1. Do you want to build a social media presence?
2. Looking to create brand awareness?
3. Are you looking to generate leads from your social media campaigns?
4. Who you want to reach?
5. What is the most promising platform on which your customers hang out on?
Once you have selected and prioritize your expectation from the social media websites, we will take you on a short journey on how to choose the importance of each of the platform.
Facebook: The most famous social media channel today is Facebook which has a total of 2 billion active users. So, building a profile for your business on this site is not an option but a must irrespective of your business expectation.
What does Facebook offer:
1. It is one of the most reached digital advertising platforms.
2. People of all ages, demographics are available on Facebook.
3. A great medium to connect brands, people and businesses.
4. E-commerce integrations.
Instagram: Facebook owns the photo-sharing platform Instagram and it has some unique features for its users. If you have a visual product to sell then Instagram is a great platform. You can use some high-quality images of your product and draw the attention of the users. The story feature of Instagram is more popular as compared to other channels so you can make full use of it to create an immersive experience for your viewers.
Twitter: No matter what Twitter holds it place strongly in the social media arena. When you want to see what is trending or what is the latest news update people move towards twitter. It is a great source to connect with your target groups and build stronger reliable connections. Being baptized as the “modern newsroom”, it has around 300 million users making it one of the most demanding social media channel. If you have to share details about your business, sales, events and other, then Twitter is the best place to do so.
What can you do with Twitter:
1. Build brand awareness by connecting directly with your audience through tweets, retweets, hashtags, replies, messaging, ad campaigns and more.
2. Twitter can help you to improve your customer relationship by replying to their comments, messages and tweets related to your brand.
3. Create a network with your brand influencers and advocates.
4. Measure the performance of tweet ads through various metrics and analytics.