A multi-channel social media strategy is an integral part of modern day social media based marketing. But, with a growing number of social media channels managing social media campaigns become even more cumbersome.
So, it is essential that one understands each social media network thoroughly, its hidden features, specialties and accordingly jot down a plan. The goal here is to optimize a plan with maximum output.
Here are a few steps that help you achieve it:
1.) Choose the right platform: To reach the vast number of customers you need to find the proper channels where they are available. Analyze the demographics, social media insights to locate your customers. For instance, if your target customers are women, then you should surely use Pinterest as women predominantly use it.
2.) Message as per the platform: Instagram is about photos and short videos while Pinterest is about e-commerce business where each pin costs around 78 cents. Photo based Facebook posts offer greater engagement as compared to text. The idea is simple, i.e., create messages depending on the platform you are using.
3.) Provide value to customers: When you engage with customers on social media channels be sure to share information that is valuable to them. The posts should be engaging, exciting and helpful.
4.) Create a consistent experience: Another thing to keep in mind is that you should create a consistent experience across all the platforms. The colour should be cohesive, the tone and feel should be the same. It will help you to stay true to your brand identity.