Outbound marketing is the traditional form of marketing where hoarding boards, TV ads, radio, print media are used to reach the consumers.
Using physical media makes outbound marketing costlier. This technique is beneficial when used along with Inbound Marketing produces effective and efficient results. Not only this, outbound marketing us beneficial for local promotion.
A local shop will be better promoted through print ads and flyers rather than social media. Once you have made your presence known through outbound marketing, you can inbound marketing for further and long lasting reach.
The outbound Marketing covers the following technique-
1) TV Ads
2) Digital Hoarding
3) SMS
4) MMS