When you are preparing ads for your social media campaigns, then you have a limited text collection with which you need to play around effectively. The main idea behind creating social media ads is less text but more significant impact.
Here are the few steps that you can follow for an effective ad text optimization:
1.) Catchy titles that have keywords offer more conversion.
2.) Highlight the unique content such that it grabs the user attention.
3.) Include at least one keyword in the text content.
4.) Find the negative keywords as it helps to filter the non-relevant searches.
5.) Avoid using repeated words.
6.) Do not forget to add CTA.
7.) Do not include problems instead present your ad with a solution.
8.) A/B testing
The next thing that you need to do is to test various forms of your advertisements and their performance. It will give you an insight into which of your ads are bringing in more conversion and which are not. You never know even a small change in your ad text copy can bring in a lot of conversions.