Google Analytics

Time on site.

Page per visit.

Visitors and sessions.

Destination URL’s, time on site, page per visit and events.

Number of visitors’ active, page views per second and pageviews per minute.

The country from where traffic is coming.

The browser used.

The device used desktop or mobile.

15 minutes

30 minutes

45 minutes

1 hour

Tracking E-Commerce websites.

Tracking the paid keywords.

For the incoming traffic

For tracking the amount paid on ads.

Using In-Page analytics

Event tracking

By tracking the goal set

By tracking the funnel

Session, Campaign, Goal

Categories, Actions, Labels

Actions, Categories, Campaign

Label, Categories, Funnel

yes

no

All at once.

In order.

Sessions.

Conversion Rate.

Amount of time spends on a site.

Traffic from direct search.

Visits based on an amount of time spend on a site.

Visits based on a number of sessions.

Visits based on an amount of time spend on one page.

Visits based on a number of page views.

Where a site is shown on the SERP.

How a site is viewed by visitors.

How visitors navigate through your site.

How visitors search your site.

Yes

No

True

False

Clicks/Impressions

Clicks/Visitors

Clicks/Sessions

Clicks/Pageviews.

The inner pages of the website searched.

Number of pages viewed after searching.

Ease of navigating an inner page.

The number of links referring to inner pages.

The goal of the site.

The steps to complete a transaction.

In-Depth analysis of the site.

Number of clicks on the inner page.

True

False

No

Yes

Yes

No

Before head tag.

In-between head tag.

After head tag.

In-between body tag.

JavaScript

Flash

PHP

None of the above