Inbound marketing is the technique of using content marketing, social media marketing and search engine optimization to promote services and products to the customers.
Inbound marketing provides the customers and improves experience and gain trust by supplying valuable information. It is also cost effective compared to outbound marketing because any content uploaded on the internet stays forever and can bring traffic today, tomorrow or for many days after.
Inbound marketing helps in fueling the search engine optimization of the site and generates leads.
Inbound Marketing covers the following techniques-
1) SEO(Search Engine Optimization)
2) SEM(Search Engine Marketing)
3) SMO(Social Media Optimization)
4) SMM(Social Media Marketing)
5) PPC(Pay Per Click)
6) Messanger Marketing
7) Content Marketing
8) Email Marketing
9) Affiliated Marketing
10) Classified Marketing