1.) Personal and Business profile: LinkedIn comes with the similar setup where you have the option to switch between a personal and a business profile. A personal profile is a personal page where you tell people about yourself in a colloquial tone giving an impression that you are approachable.
The business profile is somewhat like a broadcasting tool that help to enhance the visibility of your business. It is a page that allows several people to manage it.
2.) Page and group creation: A group on LinkedIn helps businesses to create a common place where people of similar interests can come and share their thoughts and knowledge. It is also a great way to make new business contacts, post jobs and establish themselves as industry experts.
A company page in LinkedIn helps your users to know about your company and the services you offer. But, to create a LinkedIn business page, you should have a personal profile which is seven days old with sufficient connections, a genuine company email, a unique company domain.
3.) Lead generation: LinkedIn is an excellent place for attracting people who are interested in your business. You need to create a professional profile with an intriguing biography that pushes the users to take an interest in your brand. Once you are done with it, you can seek the help of the LinkedIn groups and start adding content to it. To make your content interesting and searchable, you can deploy tools like Buzzsumo and others. Make sure to optimize your profile for the industry that you are targeting for so that you reach your potential leads.
4.) Rank keyword instantly via LinkedIn: LinkedIn comes with a feature that allows the users to view their rank among their connections. The tool How you rank is an extended version of who’s viewed your profile feature. It shows the most-viewed profile in your network. The users can leverage this tool to make changes in their profile by comparing what they are missing out with their competitors.