Social media optimization is the process of optimizing the website so that it can be exhibited on various social media channels. It mostly deals with polishing the interface to make it look compelling so that users share it on their social media accounts. The whole idea around social media optimization is creating an impressive optimized site and pulling users and encouraging them to share your content and let other people know about you.
The next step that follows social media optimization is social media marketing. When we talk about social media marketing, then it is about advertising and letting people know about your brand/services through various posts that include your product details. The primary goal of social media marketing is to make your brand popular and create a sticky customer base. It is one of the most popular methods where a set of dedicated creative writers dish out interesting posts for sharing on respective digital channels. These posts may include videos, text content, infographics and anything that helps to put forward the brand image in an impressive way.
The difference between SMM and SMO is that SMO deals with on-page optimization of the website while SMM deals with the activities that take place outside the website specifically on the social media channels to promote a brand or service.