1. Profile creation: Profile creation is the first step, to begin with, your Facebook optimization. Once you have created your profile and filled in the details about your service and the product you are available on Facebook. But, a personal Facebook profile is different from a business profile.
2. Page and group creation: Facebook also allows users to create a page dedicated to their brand or business. A page describes everything about your brand and service and will enable users to like the page if they are interested. It allows the user to share, like and follow it. When a user follows it, then any new post that you do will be available in their news feed.
P.S: But, whether it will be available organically or not is not sure shot.
3. Lead generation: Facebook allows you to generate leads by sending out messages or using their lead ads generation feature. It will enable you to target customers in the right demographics and also suggest your brand to the new audience based on their similar interest and search patterns.
4. Event branding: Facebook also provides the users with the create an event option that is a great way to get the attention of the users. If you are organizing an event, then you can send an invite to your customers with the date and venue details. It will help to reach out to your customers and also pull their interest in your brand.