Optimization is the key to online marketing and to get your online presence more pronounced you will need to optimize your content for customers, social media, influencers, and your business.
Optimization for customers: If your content is not interesting or is challenging to understand or doesn’t serve to the expectation of your customers then he is gone. So, optimize content for your customers keeping in mind the following points:
1. Create content that your audience craves
2. Add interesting visuals to attract them in the first place.
3. Select eye-pleasing colors. Something too loud is a strict No-no.
4. Add your brand to the content.
5. Write short paragraphs because people tend to skip long text content.
6. Do not create verbose content
Optimize content for social media: Social media is essential as it helps your content to reach millions of people through organic as well as paid search. You can do it by:
1. Include easy to share buttons for all the possible social media sites.
2. Make images pinnable for Pinterest
3. You can also test your headlines and posts using paid tools.
4. Engage in the discussion through various comments on your as well as related posts.
5. Create exciting posts such that the audience is tempted to click.
Optimization for search:
1. Make your website responsive, so it is accessible on all the devices.
2. Try to create content up to 1000-1500 words long.
3. Link your content to other links on your website. Also, called as inbound linking that helps the user to stay on your site.
4. Add an onsite search box so that users can easily search for everything that is available on your website.
5. Cite credible sources of your field to build trust and authenticity.
6. Use keywords in your content title and add keyword phrase in the URL.
7. Optimize your videos and images.
Optimization for influencers: Influencers are the people who have gained expertise in your field and have a good following. People trust them, and if they share anything, then it creates a positive impact on the user’s point of view.
1. You can find the influencers of your field and send them emails for the same.
2. Write guest blogs for other credible websites which will help you to create your branding.
3. Reference to specific people of your field and mention them in your post as it will make your content more credible.