Free G+ optimisation Tutorial – Step By Step Guide

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Digital Marketing

G+ optimisation

Importance and benefits:

• Google+ posts get immediate indexing and start showing up in the search results. 68% of the search results are sourced from the Google search engine so, if you are not posting content about your business on your Google+ profile, then you are missing out significant SEO benefits.

• Google+ is a complete package suite that comes with YouTube, Hangouts, Google maps, Google calendar, Gmail and many more. Each of this play a crucial role in marketing your business.

• Google recently introduced the local search carousel that is the search results differ on local searches. Google considers a different algorithm for local searches, and one of this is +1 on the Google+ business profile. You should ask your customers to give a +1 to your Google + profile for a better ranking.

What makes all the difference?

The one thing that Google+ has that other similar platforms don’t is the Google search engine itself. A business profile with good reviews and +1 on Google plus is treated as a credible source by the Google search engine algorithm.

Google plus also has three types of pages:

1.) Google profile page: A simple page just like any other personal profile.

2.) Google local business: If you own a physical store a then making a Google local business page can make all the difference. The local business page will help to draw customers from your local area and make it appear in the localized search results.

3.) Brand page: A brand page is a business page which you should create for brand awareness, widening your customer reach and connecting with like-minded people.

Rank your keywords: All of us know about the SEO optimization and the same approach is needed for social media optimization. But, here you will need to be a bit conscious about how people will search for a brand on their social media accounts. You can add the most search keywords in the “About your brand” section of the profile page or add it to your title. Do not forget about the SEO meta description tag which combines the tagline and first two lines of your introduction. The characters are just 160 so make good use of it.

Google+ authorship: It is another excellent feature that help you with the ranking. Google+ Authorship helps Google to know that each piece of content you create belongs to you and acts as a verifier. Having an email address with your domain name can do the trick. If not , then you will require to include a Google+ link to your profile in bio of your site. You can check the Google webmaster tools for more details about it