Social media is a great place for product marketing. You can use it to advertise your product, its benefits and let it reach a large number of people. It is also helpful in getting an insight into the customer buying behaviour which can help you to strategize your other marketing steps. Visually enthralling products can be showcased on a picture sharing platform Instagram for a better conversion ratio. You can hold contests or various giveaways on this platform to promote your products.
For example, Several brands ask their customers to upload pictures of an item on their personal Instagram profile and tag the brand. Now, the brand itself features that post on their profile which helps them to connect with their followers on a personal level. Brand owners also introduce various discount coupons and engage in conversation with brands that are relevant to their niche.
On platforms like Facebook, you can see how your products advertisements are performing based on reactions from the users. If you are getting mostly “wows and haha” then the brand is performing well otherwise you need to improvise.
All these strategies work well and are part of product promotion activities.