A picture truly is worth a thousand words -- let the visual speak for itself, and use your copy to add any needed commentary.
You can schedule tweets using a third-party service such as HubSpot’s Social Inbox.
There isn’t a set number. Experiment with publishing tweets with and without links to discover what works best for your business.
Direct messages are private whereas replies are public. Replies give you a way to have a public back and forth conversation that others can read and contribute to. Private conversations that you want to keep private, on the other hand, are best kept to direct messages.
A hashtag is simply a keyword or keywords preceded by the number sign (#), that help Twitter users find messages on a certain topic. Hashtags help you build your audience, as they allow people who aren’t following you to find your tweets and potentially follow you. They are also useful for you to find targeted people to follow and tweets that you can share and comment on.
Only follow back if they’re relevant to your business or niche. If it’s obvious that they will have nothing valuable to offer to you or your business, there’s no reason you need to feel you have to follow them back.
It is easy enough to find people to follow, but what you want is quality over quantity. You want to be following people who can potentially have an impact on your business, and this means being somewhat choosy about who you follow.
Leads from Twitter Cards are stored in your Twitter Ads account (or synced automatically to your marketing automation tool, if you have one). You can access and export them at any time.
BufferApp found that emoticons on Facebook increased social shares by 33%. There may be a similar result on Twitter, but no Twitter-specific data exists currently.