Meanwhile, you can grow your audience organically by creating content that your followers want to share, like and comment on. The key is to post quality content regularly. That means sharing updates that are relevant to your audience at least once or twice per week. For best results, try taking a friendly, conversational tone, and remember to be succinct.
Keep your updates timely, and respond directly to comments and private messages. Creating a dialogue with your followers will encourage them to engage with your posts in the future.
Facebook also offers a few direct marketing tools for business users. Facebook Offers is a tool that allows you to create coupons that can be redeemed in your store or online. For a fee you can also have Facebook push your offer onto the news feeds of users who don’t already follow your business. By establishing a budget you determine how many users will see your offer. Promoted Posts allow you to boost the visibility of any Page update. For a fee, your post will appear near the top of news feeds belonging to potential customers.