We have told you about content and how it is essential for your marketing strategies. But, we can divide content into various types depending on the purpose of the content.
Here are various types of content and how you can use them:
1. Blog posts: We have heard a lot about blogs, and it is the first thing that comes to one’s mind when we talk about content. A blog is a dedicated article that covers a sundry of topics related to your niche. It is useful because it doesn’t take too much time to write and audience love searching blogs and other information on the Google search engine. So, if you are blogging make sure to keep posting fresh content time to time, optimize your content based on keyword sets and do not forget CTA buttons so that you can target your leads.
2. Case studies: Case studies are all about a problem scenario and an explanation of how to deal with it. It is a great way to put yourself as an example of how good you are with your work, your work model and your unique assets. A good case study should have a proper flow where you state the problem, how you approached it, the solution and the result. The case study should be easy to read, exciting and should give answers to “how and why.”
3. White papers: It is an information-dense article that is kind of a blog but much heavier in content. It is more sophisticated in the way that it offers a problem and the ways to solve it. They play a crucial role when you want to build a thought leadership or establish yourself as a brand. It is expensive to write as compared to other writing elements as it involves thorough research with facts and figures. It is useful when you are trying to promote your services or your product.
4. Infographics: It is an excellent form of content marketing where you pack information with visuals. So, in short, you convey a message in a more explicit way that your audience can interpret more easily. Also, images are more attention-catchy as compared to written text. Infographics work best for showing statistical or another comparative form of data. It works great for getting more shares as it has backlinks embedded within it. Try to make your infographics clear and use enough white space so that it is not too overwhelming for the audience.