1. The SEO evolves every passing day and so the Google search algorithms. To be able to put up with the tremendous ranking competition one needs to keep up with these algorithms. Blogging is a great way to keep up with the latest keyword searches and the ever-changing algorithms.
2. People love new content and if you want to reach and then make them return you need to offer them good content. Blogging checks these boxes quite easily given the fact you are providing useful content to your customers.
3. Many tools help marketers to determine what their customers like, their expectation, product-related issues and a variety of many more buyer related metrics. Blogging is a great tool to track these metrics and help marketers to improve their strategies.
4. It also helps to build trust and rapport with your customer base. Blogging can help you to show how good you are in your domain and at the same time also know where you might be lacking.
5. It also is a source of some extra income in the form of affiliate marketing and revenue from other options.
