The title tag is used to specify the title of the website. This title is the clickable text displayed in the result as the title of the website. Title tag optimization is done to make sure that the webpages gets displayed for the targeted keyword.
For optimizing the title tag,
a) The title for each web page must be different.
b) Keywords must be present along with page name.
c) Title must have only 5 words or must be less than 70 character including space. d) Words of the title must be separated by pipeline “|” or “,”.
Example- Home | WsCube Tech | Keyword1 | Keyword2