Content marketing is known by many names such as inbound marketing, corporate journalism, branded media, native advertising, and customer publishing to name a few. However, the basic idea behind the strategy remains the same, i.e., to create and distribute content that engages and attracts a targeted audience, while encouraging them to take action which is profitable to a business. And this marketing can be done through a number of ways- from the website to the social media platforms, YouTube videos, blogs, articles, emails, e-newsletter, research papers, case studies, eBooks, mobile apps, podcasts, webinars, infographics, etc.
1. Pages and Landing Pages- the landing pages are the best kind to promote the content. These pages must be designed in such a way that not only they tempt the user to click on a link in the site but also to share the content. Keep in mind not to overdo the pages, just keep in simple but keep it related to what the user has been looking for. And the page must be seo-friendly.
2. Site search- If your site does not include a search box, you’re missing out on an excellent avenue for insight into your visitors. These sitemap not only help the user to find what they what but also gives us an idea what the user has been for at the first place.