Most of the brands and companies utilize both organic as well as paid marketing to get the best out of their social marketing campaigns. The right balance between both these forms of marketing accelerates growth and boosts the revenue. So, it is essential that you utilize both of these marketing forms well.
Features of Paid marketing:
1.) Paid marketing ensures that the target customers surely see your ad. The post and wait that you get with organic marketing are not applicable here.
2.) The reach and penetration of paid marketing ads are not limited.
3.) Paid marketing helps you to target audience based on demographics, interests and helps to retarget.
4.) It allows you to upload the target customer list from your CRM and then will find lookalike customers with those matching profiles.
5.) Paid marketing helps you to broaden your fanbase. The chances of growing your brand with a limited number of audience are low, so paid marketing can do wonders to such brands.
Features of organic marketing:
Organic marketing is a small part of your social media marketing campaign so it might be of least relevance but the absence of organic marketing is not advised.
You should not focus on the one size fits all approach for all social media platforms. Depending on the type of social media platform you are using your posts should align with that idea.
Instagram: This social media platform is all about beautiful and captivating images. So, focus on posting interesting images that present your brand or your product in a perfect setting.
Facebook: When it comes to adding video content then Facebook works best. The live video feature of Facebook let these videos rank higher than others.
Twitter: Thought leadership and quotes work best on Twitter. The character limit on Twitter pushes the brand to come up with catchy titles in the least characters possible.
Though the ad algorithms have changed drastically and one cannot achieve much of advertising benefits from pure organic marketing. But, it doesn’t mean that one can overlook this marketing pillar. You need to take into account organic marketing as a step to develop a good customer relationship.
ORGANIC MARKETING SHOULD BE ABOUT PERSONALITY NOT PROMOTION