Content optimization refers to techniques used to make the pages of the site more informative and attractive to both - the search engines and the visitors. This content includes- the title of the page, the text present in the site, the images, the links and the meta tags.
Points to remember when optimizing the content-
a) The website content must be genuine, not copied from any website.
b) The content must be relevant to the site and must be keyword rich.
c) The content present on the web pages must to connect to each other so that the visitor spends more time on the site.
d) The title must be relevant to the page and not be same for every page.
e) The site must not contain any broken links.
f) The images and the anchor tag must be properly optimized.