Viral marketing can be used as a standalone tool or as a part of more prominent marketing campaigns. Small as well as large organizations can use viral marketing. It is quite an attractive marketing technique for small businesses as it is cost-effective compared to other marketing efforts.
1.) The scope of social media optimization: Social media optimization is a field of marketing that is evolving by every passing day. So, here are the few trends that will gain traction in the coming years.
1.) Influencer marketing: Influencers are the social media profiles that have a huge following or an extensive list of followers. They are usually domain specific or have some skill set that attracts the interested audience. And in recent years influencers are profoundly impacting the marketing campaigns. According to a report published in Linqua 86% of famous brands are using influencer marketing in some way or the other. Though this type of marketing is expensive, the results are outstanding.
2.) Videos -the evergreen marketing tool: People love to see videos, and they enjoy it more than text content. But, the trick here is to make an engaging and exciting video that pushes the user to view it. The live video feature introduced by Facebook and Instagram is one of the most popular video engagement techniques that marketers are leveraging to the maximum. It is because people love to watch live videos more as compared to other.
3.) AR and Virtual reality: Augmented reality first came into the picture with Pokemon Go that shook the entire world with its exciting features. The main idea of Augmented reality is that it amalgamates the user’s real world with the digital environment. People love to interact with such kind of antics as it allows them to view their real world through the digital lens. Facebook has already introduced Spaces which enables users to interact in a virtual environment as they are in the same room. How would you feel if you came across a movie banner and when you switch your smartphone camera towards it, you can view the trailer of the movie? Isn’t it exciting and entertaining at the same time?
4.) Artificial intelligence and Automation: As the data sets are increasing proper processing of this data need automated and intelligent tools that can analyze them quickly. It will help marketers to plan their strategies efficiently and also target the right audience at the right time. There are several automation tools like Hootsuite, Buffer that is used by marketers and in future we can expect some more sophisticated tools in demand.