One of the questions that keep coming to our mind when doing seo are- what if the technique we are doing will benefit us? Are the keywords chosen improving our ranking or not? Why my rank is not improving inspite of trying every technique?
Assessing your SEO strategy can be tricky, especially if you don’t know what to look for. Therefore, it is critical that you’re armed with the proper SEO tools and knowledge to gauge whether your current SEO strategy is effective. Otherwise, you could be losing a lot of money or time on services and techniques that just aren’t working or aren’t being done correctly and can actually have a negative impact on your business.
Hence timely assessment is important to know whether the track you are going on is fruitful.