Social media is one of the most popular channels that brands use to make their product reach the masses. In the current era, people use social media on a massive scale, and it is their second information source after the search engines. Social media lets people visualize a brand through the lens of different people. It is an open platform where the users have the privilege to share their experience, feedbacks or the usability of a product with other people of similar interests. So, if you are looking for promotion of your brand, then social media needs special attention, and that is possible with social media optimization.
Social media optimization(SMO) involves many communities and outlets to create brand/event/service awareness. It may include RSS feeds, social media sites such as Facebook, Twitter, Instagram, and blogging sites. SMO acts as a catalyst to make your digital presence prominent. SMO is all about leveraging the social media platforms to generate traffic to your website. The primary goal of SMO is:
• Strengthen your brand
• Reach quality audience
• Enhanced online presence
• Generate Leads
How is SMO done?
SMO involves strategies to make your social media posts interesting by adding graphics, videos, and interesting, catchy phrases that entice people to share the website link or visit it. The most common type of social media engagement is commenting, sharing, liking, embedding, retweeting and promoting content.