When you have a blog, the one thing that you certainly need to do is to optimize it for Google Search rankings. The Google search algorithm is regularly updated so you will have to take care of not just the new blogs that you write but also keep updating your older blog posts.
Here are tips for optimizing your blogs:
1. Thorough research: The first thing that you need to do is researching the keywords and topics related to your niche. Keyword research is essential for on-page optimization. You can use several tools to find keywords that you might have missed otherwise.
It will help your blog post to appear in search results on a much broader scale. These tools not just provide you with keyword sets but also show results from your competitors' website.
2. Keyword throughout the post: When you have created a list of your keyword sets the next thing is to find where to use them. It is a great way to use them throughout your post especially at places where it will have the most impact on the web crawlers and the audience. You should try to include them in the title, heading, subheading, introduction para, conclusion, anchor tags, and alt tags optimization.
P.S: keyword stuffing is a strict NO-NO.
3. Image optimization: Also called alt image optimization where you need to add an alternative text about the image. Try to make this brief text keyword rich.
4. Include other credible links: When you are citing information from another source then add the source link, and if you turn lucky you may also get some backlinks in return. It is also one of the blogging etiquettes that helps to create your credibility in your field.
5. Subscription option: Do not forget to add a Please subscribe link in your website. It will give your readers a chance to receive an instant notification whenever there is a new post on your blog. A subscription will bring in more visitors and will help to retain the old ones.
6. Promote on social media: If you own a blog then do not forget to promote it on social media channels. You should utilize each of the platforms and keep posting about your blog posts, new posts and even the old ones on these channels. It is an excellent way for advertising and promoting your blogs.
7. Include CTA: Try to add a matching and appropriate CTA button in your blog post. The “matching” here means that it shouldn’t be something that stands out like a sore thumb. It should be appropriate to the post and meaningful.