Profile creation: Creating a profile on Pinterest and Instagram is super simple where you feed in all your details and choose whether you want your account to be a personal or business profile. Instagram gives you the option to select the mode of communication on how you will like to connect with your customer. It also allows you to connect with your Facebook business page.
The potential of images: There is no better marketing technique than visually engaging images. Our minds automatically get attracted towards beautiful photos, and that is what Pinterest and Instagram allow you to do. Pictures are worth a thousand words so an image can convey your message much efficiently without any hassle. Also, people do not want to read long text content rather they enjoy colorful pictures and tend to spend more time on it. High resolution and professionally clicked photos can make a huge difference to a business.
Tools and Plugins:
Tools for Instagram for your business:
HootSuite: It helps to manage and schedule your Instagram posts in advance and reach your target audience in no time.
Instagram FeedWD PlugIn: This plugin help the marketers to get the user and hashtags-based feeds to the website with simple clicks. The feeds can be easily customized making use of various options like the custom styling and image data.
Combin: If you want to target the Instagram audience organically then Combin is a great tool. It helps the marketers to find the target audience based on hashtags, location, hashtag+location, and other possible combinations. It allows you to perform mass actions for the target audience.
Tools for Pinterest for your business:
Tailwind: It is a full Pinterest management tool with excellent analytic options. You can schedule not only your posts but also find your influential followers, repinners, trending pins, and standard stats.
Viralwoot: Another Pinterest specific tool that allows scheduling via a bookmarklet, pin alerts and more.
Pinvolve: If your business shares a lot between Facebook and Pinterest then Pinvolve is the perfect pick. It converts your Facebook images to pins and your Pinterest images to Facebook posts.
Pinstamatic: Pinterest images need to be perfect and of high quality to attract an audience. Pinstamatic is a great tool that helps you to make your pictures Pinterest-worthy.