Starting with social media Optimization is not as easy as every business maintain various accounts and managing all of them at a single time is daunting. So, the best way is to follow the best practices to maximize your social media marketing technique.
1. Daily posts: Social media platforms are a 24-hour arena where users are available at all the times. You need to make a place for yourself by regularly posting information about your brand and service. Users are interested in new content so make sure you provide them with what they want. It will not only help your existing followers but also will add some new audience to the list.
2. Live streaming: Almost all the social media platforms have introduced the live streaming feature. It allows users to add interesting stories that stand out among the crowd. If you are active with the real-time feature, then you are increasing the user engagement.
3. Post boosts: You will be surprised to know, but only 10% of your followers get to see your Facebook posts in their news feed organically. The same applies to Instagram and Twitter. Facebook provides the option to boost your post by paying some few dollars for it. Paid advertising is always a good thing to do as it broadens your reach, increases user engagement and gets your bang for the bucks.
4. Visual appeal: Great visuals always attract users and stay in their minds for a longer period. So, when you are planning posts for your social media advertising try to add creative charm to those posts. It is essential that all your images are of high-resolution, bright , fresh and appealing. Also, do not overlook the potential of video posts as they tend to outperform the static photos so make sure you also make good videos.
5. Daily monitoring: As mentioned earlier that regular posting is essential so is daily monitoring. If you are quick to respond to the queries of your users, it helps to establish trust and builds up your brand value. Social media is an open platform, so you also need to manage any criticism effectively. It is an integral part of reputation management. You should monitor Social media ads regularly so that nothing is left out and you get the most of out of your invested budget.
These are the basics of social media best practices, but you should not rely on just one of them. A strategic combination of all these approaches in a cohesive way will help you to make the best out of your social media marketing strategy.