ROI also called as return on investment helps to determine the efficiency of your marketing efforts. It gives an overview of how your marketing strategy is faring and how you can improve it in comparison to your competitors.
Here a few tools that help you to calculate ROI:
1.) Hotjar: When you add hotjar to your website it helps you to track how your visitors are interacting with the website. It gives you a detailed analysis of various activities like page taps, clicks and scrolls. This information helps you to improvise the customer experience that helps to gain more conversions.
2.) Google Analytics: Google analytics provide the users with a monthly progress report. It can also help you to find your conversion rate on how many users are clicking on the email that you sent them or how many filled a submission form. You also get information like demographics, their average time spent on the site or even the bounce rate.
3.) Website grader: A tool powered by HubSpot gives a website quality score based on SEO, uploading speed, mobile optimization and other factors. A poor score indicated that your site needs some changes for improving the customer’s experience.