Every piece you create for marketing purpose should be effective and capable of making a positive impact on your customer.
Here are few tips for corporate collaterals:
1.) Show what you sell: Every marketing collateral you create should clearly show who you are and what you do. Your customer does not have spare time to sit and understand a cryptic marketing message. So, BE CLEAR AND LOUD.
2.) Available on all the channels: With the advent of digitalization how people can reach you are immense. So, make sure you are available on all the platforms whether it is Facebook, emails, contact number, Instagram or any other.
3.) Be straightforward: Do not try to show off your business acumen by using jargons or big words. It is always better to use simple words that even a non-tech savvy or a layperson can decipher. In case you are using big words, explain them to your audience to be more explicit.
4.) CTA: A call-to-action is essential for customers who instantly want to use your services or if you want to entice them to take one step forward.
5.) Be unique: You should have something unique that helps you to stand out among your competitors.