There are many social media tools available that help you with social media optimization for your business. All these tools help you to manage your social media accounts with scheduling and analyzing posts, optimizing, designing and posting them.
Here are some of the most popular social media tools:
1. Buffer: It is a great tool that allows you to save an image or a page that you can use later or immediately. Buffer also provide you with content inbox where you enter a URL, and it will display all the tweets related to that URL.
2. BuzzSumo: The second on our list is Buzzsumo that help you to find out what is hot in your industry on social media. It is a great tool that allows you to plan your posts around that in-demand hot content.
3. Facebook audience insights: Another thing that marketers need to know is who and what their target audience looks like. Facebook audience insights provide you with details like education, demographics, lifestyle, location, job titles, household information and everything that you want to know about your audience. You can accordingly create engaging content keeping in mind these details which help to increase user engagement.
4. Agora pulse: Responding and managing all your messages and social mentions on social media profiles is a daunting task. Agora pulse helps you to deal with it by bringing all of it together and enables you to manage it effectively. Apart from that you can also auto post with queues. If your company has a lot of evergreen content that you need to post periodically, then you can do it with Agora pulse queues.
5. Sendible: Sendible has all the features that you will find in other social media tools such as scheduling, posting, team management, keyword monitoring, automated sharing via RSS feed but what sets it apart is the numerous networks it connects to - Facebook, Twitter, LinkedIn, Pinterest, Instagram (via email reminder), GooglePlus, Tumblr, Medium, Instapaper, Pocket, Flickr, Slack, and more.”