How digital marketing works?
Digital marketing is a broad term that encapsulates a number of marketing efforts that cater specifically to the digital channels.
The digital marketing is all about leveraging all the available digital channels such as the social media, emails, search engines which involves the following steps:
1.) Attract a customer
2.) Make him a regular visitor
3.) Convert him to a lead
4.) Turn him to customer
5.) And then use it for promotion.
A user who might be in need of your service or product will reach the Internet to know about it. So, companies make themselves available online through their website. The website is optimized to rank higher in search rankings with the help of SEO and content and social media marketing. The focus here is to increase the visibility of the website; make the online presence more pronounced and reach a maximum number of people.
When the users visit the website, he may be asked for his email and other details and asked permission for newsletter and subscription. If he accepts the invitation, then he becomes a lead, and the company tries to turn him into a customer by sending him latest offers and other details related to the product.
If he finally makes a purchase, then he becomes a customer and the company’s focus shifts to retaining him as a long-term customer and urges him to refer their brand to his friends and family.
