There is no sure-shot success formula for content management because the needs of every business is different. You will have to determine it on your own on what you need from your content management for your business.
Here are some of the tips that can help with your content management:
1.) Keyword research: It might sound a bit boring, but keywords are one of the most critical components of content management. You cannot stop the keyword search at any point in time. Let us understand it this way: As your brand grows the people checking your site will also come from different geographical locations. So, people might be looking for your services in different ways. So, you will have to do local keyword searches for those locations the same way as you do for your home country.
2.) Determine the objectives of your content management: You need to create a plan of what you want to achieve through your content strategies. Is it for digital channels or social media or internet marketing whatsoever it is you need to decide it in the first place. Based on the targeted channels allocate the right professionals for getting good results.
3.) Measurement: There are plenty of tools available that help you to determine how well your content is faring. So, do not overlook them and continuously measure your metrics to find what is working and what is not. The early you find where you lack the easier will be to make changes.
4.) Tools for content management: Several tools are available in the market that help with content management. It is always a good idea to invest in a CMS software for good results. They fasten the process of content creation, optimization and also assist the related people in the loop.