Remarketing in social media is essential because a customer doesn’t make a purchase as soon as he visits a website or a brand. It takes him time to comprehend and finally make a buying decision. So, you need to remind him from time to time about your brand so that whenever they decide to buy eventually, your brand should be the first thing that comes in their mind.
A retargeting partner tracks your user’s activities on your website such as products added in the cart, product views or any of the purchases made and these details get stored in a cookie.
A normal human being spends around 135 minutes every day on social media sites. The cookies help the retargeting partner to locate those users on other social networking platforms such as Facebook and Instagram. They are then sent ads depending on their prior activities and purchase interests.