Here are the few tips to consider to get quality leads via content:

a.    Case studies: Gone are the days when people shied away from reading case studies. If you want to attract more leads, then you should invest in creating more case studies. It helps to persuade the right people in believing you to be a trusted source on which they can rely. 

 b.    White papers: The Google definition of white paper is “A whitepaper is a persuasive, authoritative, in-depth report on a specific topic that presents a problem and provides a solution. Marketers create whitepapers to educate their audience about a particular issue, or explain and promote a particular methodology. They're advanced problem-solving guides”.  So, if you want you, clients, to trust you or buy a product from you provide them a whitepaper about your brand. It will give them an insight into how your product can solve their problem. 

c.    Create high-quality and data-driven content: Content marketing works best when it is created on a solid foundation. When you offer quality content to your customers that is driven with information and facts it works as a lead magnet. With time it builds trust with your audience, and they start believing in you and your products. You can take help of various tools to determine the total page views, maximum clicks, dwelling times and take a cue from this information for content creation.