The number of page views in a reporting period divided by the number of visits in that same period.
The listings on a SERP that are paid for.
Pay per click is advertising on search engines where the advertiser pays only for each click on their advert.
Similar to pay per click, PPL is an advertising payment model in which payment is made on leads not just clicks.
A unique URL which points to the permanent location of a single blog post and its associated comments and TrackBacks.
A pointer is a variable that stores the address of another variable. Unlike other variables that hold values of a certain type, pointer holds the address of a variable. A pointer can also be used to refer another pointer, function. A pointer can be incremented/ decremented, i.e., to point to the next/ previous memory location.
YouTube and Google AdWords ‘Promoted Videos’ is an advertising solution which allows users to promote their video content within the YouTube website.